Reputation Management

Description

This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.

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Other editions

• 

  Reputation Management: The Key to Successful Public Relations and Corporate...

  • 2020-07-17
  • 438 pages
  • Paperback
  • Routledge
• 

  Reputation Management: The Key to Successful Public Relations and Corporate...

  • 2020-07-14
  • 438 pages
  • Ebook
  • Routledge
• 

  Reputation Management: The Future of Corporate Communications and Public Relations

  • 2018-12-21
  • 312 pages
  • Paperback
  • Emerald Group Publishing
• 

  Reputation Management: The Future of Corporate Communications and Public Relations

  • 2018-12-21
  • 312 pages
  • Ebook
  • Emerald Group Publishing

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