Neuroeconomics: Decision Making and the Brain
- ISBN-10
- 008092106X
- ISBN-13
- 9780080921068
- Series
- Neuroeconomics
- Category
- Medical
- Pages
- 556
- Language
- English
- Published
- 2008-10-10
- Publisher
- Academic Press
- Authors
- Paul W. Glimcher, Colin Camerer, Ernst Fehr
Description
Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, Neuroeconomics presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics Nobel laureates. * An authoritative reference written and edited by acknowledged experts and founders of the field * Presents an interdisciplinary view of the approaches, concepts, and results of the emerging field of neuroeconomics relevant for anyone interested in this area of research * Full-color presentation throughout with carefully selected illustrations to highlight key concepts
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