Destination Brands: Managing Place Reputation
- ISBN-10
- 0080969305
- ISBN-13
- 9780080969305
- Category
- Business & Economics
- Pages
- 394
- Language
- English
- Published
- 2011
- Publisher
- Routledge
- Authors
- Nigel Morgan, Annette Pritchard, Roger Pride
Description
By focusing on a range of global case studies, 'Destination Branding' demonstrates how all destinations whether big or small can successfully harness the power of branding.
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