Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution’s use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library. Includes a step-by-step guide on the use of social media for academic libraries Presents practical experience leveraged in the form of case studies Provides quick, concise, and systematic recommendations for the use of social media Written by academic librarians for academic librarians
Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web.
This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.
Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of ...
Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media ...
Please note: this book is personally guaranteed by the author. If you're not entirely satisfied, in any way, contact Tim directly (details on the back page) to receive a prompt full refund.
Berger, Jonah, and Eric M. Schwartz. “What Drives Immediate and Ongoing Word of Mouth?” Journal ofMarketing Research, 48.5 (2011): 869–880. 4 The Social Effect of Strangers Occasionally, we find ourselves 3 Why Do We Share Our Opinions?
Share This is a development of the digital leadership provided to the profession by the CIPR. The book covers 26 different areas of development in the profession written by industry leading practitioners.
Using expert interviews and focus groups, this book investigates the theoretical and practical intersection of misinformation and social media hate in contemporary societies.
A provocative assessment of social media counsels readers on the essentials of what they need to know about using the Internet to expand a business, challenging the claims of online authorities and marketing consultants while tracing the ...
This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication?