A leading-edge guide to mobile or multi-platform commerce.
Concepts, Methodologies, Tools, and Applications Management Association, Information Resources. Morgan, R.M., & Hunt, S.D. (1994). The Commitment-Trust Theory of Relationship Marketing. ... Marketing: Concepts and Strategies (12th ed.) ...
In this innovative book, Norman Sadeh, an internationally recognized authority on m-Commerce, dives into a discussion of the exciting developments that are currently impacting businesses and consumers the world over.
... marketing has its significance for brand retailers also. They offer stimulating and engaging experiences to their customers ... retail sector with the emergence of new-age technology. According to their findings, “The increasing use of ...
... Perfect M - Commerce . Random House Business . Nwana , H. S. & Ndumu , D. T. ( 1996 ) . An introduction to agent technology . BT Technology Journal , 14 ( 4 ) , 55-67 . Nwana H. S. & Ndumu , D. T. ( 1997 ) . Research and development ...
This text offers advice for managing businesses in this era of wireless tools, technologies, and applications. It provides a practical roadmap for realizing the rewards that wireless technology offers, and...
N. Raghavendra Rao is a professor at the SSN School of Management & Computer Applications, Madras. He holds a PhD in Finance from the University of Poona. His teaching experience in the disciplines of information technology and ...
... Mobile solution/content consumption takes place always via domestic mobile network. Yet, global and regional operators can offer their services globally. telecoms. The CLIP-framework presented earlier suits this picture perfectly. Mobile ...
The use of this technology gives consumers the flexibility to shop whenever and wherever they want. Mobile Electronic Commerce: Foundations, Development, and Applications addresses the role of industry, academia, sc
Strategies, Implementation and Case Studies Huang, Wayne, Wang, Yingluo, Day, John. • Challenge • Providing high ... bidding process in Germany. Members who have placed the highest bid on an item can register for an alerting service ...
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