It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations. Named a 2012 Notable Computer Book for Information Systems by Computing Reviews Features a series of video interviews with UX practitioners and researchers Provides dozens of case studies and visuals from international research practitioners Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes
Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers.
This book is a valuable resource for those engaged in measuring the behavior and attitudes of people during their interaction with interfaces.
100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions Bella Martin, Bruce Hanington, Bruce M. Hanington. 63 Dersonas Personas consolidate ... Indianapolis, IN: Sams—Pearson Education, 2004.
-scale Online User Experience Studies Bill Albert, Tom Tullis, Donna Tedesco. We collected ratings about the satisfaction of each task, but they differed little and didn't turn out to be useful in guiding design. In conclusion, we found self-guided usability testing to be a useful complement to other user feedback methods. It uncovered issues we did not find using other methods. The experience described here set a ...
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it.
This book explains the ‘why’ and 'how' of Digital Customer Service wrapped in a creative, fun-to-read narrative." Shep Hyken Author, The Convenience Revolution and I’ll Be Back
Your complete guide for overlanding in Mexico and Central America. This book provides detailed and up-to-date information by country.
Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
An encyclopedia designed especially to meet the needs of elementary, junior high, and senior high school students.
Written and reviewed by Canadian experts, this practical and accessible guide enables new and experienced researchers to effectively design a study, conduct the research and interpret the findings.