Basic Marketing Research: Applications to Contemporary Issues

Basic Marketing Research: Applications to Contemporary Issues
ISBN-10
0130090484
ISBN-13
9780130090485
Series
Basic Marketing Research
Category
Marketing research
Pages
685
Language
English
Published
2002
Author
Naresh K. Malhotra

Description

For undergraduate courses in Marketing Research. Written from the perspective of users of marketing research, this easy to read and understand text presents concepts and principles at a basic level. It is practical, applied, and managerial, and focuses on important contemporary issues in total quality management, international marketing, technology, ethics, and the Internet.

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