Marketing
Description
For courses in Introductory Marketing. Merging current practices with theory, this contemporary introduction to marketing is enhanced by its clear, easy-to-read style. Using a real-world approach, this text captures the exciting, fast-paced nature of the field. Comprehensive in scope, it provides full coverage of all major marketing topics.
Get the book
Other editions
-
- 2016-02-02
- 672 pages
- Paperback
- Prentice Hall
-
- 2015-01-08
- - pages
- Paperback
- Prentice Hall
Similar books
-
The Marketing Book
By Susan Hart, Michael J. BakerThe Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice.
-
Relationship Marketing: Successful Strategies For The Age Of The Customer
By Regis MckennaFrom the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
-
This Is Marketing: You Can't Be Seen Until You Learn to See
By Seth GodinThis is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
-
The Marketing Book: A Marketing Plan for Your Business Made Easy Via Think / Do / Measure, 2019 Edition
By Jason McDonaldDo you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts.
-
The Facebook Marketing Book
By Dan Zarrella, Alison ZarrellaFacebook is indexed by search engines and also has deals with Google and Bing to display social search results that include posts from your friends. Facebook's search is not always the greatest at displaying results, but the site's ...
-
The CEO's Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does
By Lonny KocinaI’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina
-
R.E.D. Marketing: The Three Ingredients of Leading Brands
By Greg Creed, Ken MuenchThis book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
-
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
By Rebecca LiebDeeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.
-
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design
By David Langton, Anita CampbellThe examples David Langton and Anita Campbell offer in this book are clear evidence of this essential fact.
-
Principles of Marketing
By Gary Armstrong, Philip Kotler, Stewart AdamThe 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.