Marketing
- ISBN-10
- 0130117951
- ISBN-13
- 9780130117953
- Series
- Marketing
- Category
- Marketing
- Pages
- 621
- Language
- English
- Published
- 2000
- Publisher
- Prentice Hall
- Authors
- Joel R. Evans, Barry Berman, William Joseph Patrick Wellington
Description
For courses in Introductory Marketing. Merging current practices with theory, this contemporary introduction to marketing is enhanced by its clear, easy-to-read style. Using a real-world approach, this text captures the exciting, fast-paced nature of the field. Comprehensive in scope, it provides full coverage of all major marketing topics.
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Other editions
-
- 2016-02-02
- 672 pages
- Paperback
- Prentice Hall
-
- 2015-01-08
- - pages
- Paperback
- Prentice Hall
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