Marketing: Real People, Real Choices
- ISBN-10
- 0130351342
- ISBN-13
- 9780130351340
- Series
- Marketing
- Category
- Marketing
- Pages
- 616
- Language
- English
- Published
- 2003
- Authors
- Michael R. Solomon, Elnora W. Stuart
Description
Features include: online polling features; strategic planning; expanded coverage of online research practices; consumer relationship planning; marketing concepts such as database marketing, integrated marketing communications, social responsibility and ethical decision-making and e-commerce; and coverage of m-commerce.
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