Customer Culture: How FedEx and Other Great Companies Put the Customer First Every Day
- ISBN-10
- 0130353310
- ISBN-13
- 9780130353313
- Category
- Consumer satisfaction
- Pages
- 274
- Language
- English
- Published
- 2002
- Publisher
- FT Press
- Author
- Michael D. Basch
Description
It takes hard work and decisions to ensure customer-centric behaviour from all your employees - not just slogans and happy thoughts. Everyone talks about creating a customer-centered culture but in this work, the executive who pioneered FedEx's customer culture shows how to make it happen.
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