There's No Business That's Not Show Business: Marketing in an Experience Culture

There's No Business That's Not Show Business: Marketing in an Experience Culture
ISBN-10
0130471194
ISBN-13
9780130471192
Category
Business & Economics
Pages
279
Language
English
Published
2004
Publisher
FT Press
Authors
Bernd Schmitt, David L. Rogers, Karen Vrotsos

Description

Schmitt and Rogers demonstrate how to use "show biz" techniques to cut through the clutter, engage customers personally, differentiate product or brand--and create real, long--term value.

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