Direct Marketing Management
- ISBN-10
- 0130804347
- ISBN-13
- 9780130804341
- Category
- Business & Economics
- Pages
- 447
- Language
- English
- Published
- 1999
- Publisher
- Prentice Hall International (UK)
- Authors
- Mary Lou Roberts, Paul D. Berger
Description
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
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