Effective Public Relations
- ISBN-10
- 0130824771
- ISBN-13
- 9780130824776
- Series
- Effective Public Relations
- Category
- Public relations
- Pages
- 111
- Language
- English
- Published
- 1999
- Authors
- Scott M. Cutlip, Glen M. Broom, Allen H. Center
Description
Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the "bible of public relations," the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.
Get the book
Other editions
Similar books
-
Confessions of a PR Man
By Max Gunther, Robert J. WoodThe author brings thirty-eight years in the public relations field to an insider's tour of the PR world and recounts his dealings with famous figures, such as Howard Hughes, John F. Kennedy, Jesse Jackson, and Ginger Rodgers
-
Public Relations: Strategies and Tactics
By Bryan H. Reber, Dennis L. Wilcox, Glen T. CameronThis comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques.
-
Cutlip and Center's Effective Public Relations
By Glen M. Broom, Bey-Ling ShaFor courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
-
MediaSpeak: the Bold New Guide to Public Relations and Reputation Management
By Ian TaylorMediaSpeak: the Bold New Guide to Public Relations and Reputation Management
-
Promoting Monopoly: AT&T and the Politics of Public Relations, 1876-1941
By Karen Miller RussellThis book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company ...
-
You Want Caviar But Have Money for Chitlins: A Smart Do-it-yourself PR Guide for Those on a Budget
By Karen Taylor BassYou Want Caviar But Have Money for Chitlins: A Smart Do-it-yourself PR Guide for Those on a Budget
-
Getting Publicity
By David Morgan ReesGetting Publicity
-
Promoting Monopoly: AT&T and the Politics of Public Relations, 1876-1941
By Karen Miller RussellThis book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company ...
-
Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation
By Tom Watson, Paul Noble... Winchester, UK Watson, T (1997) Measuring the success rate: Evaluating the PR process and PR programmes, in Principles and Practice of Public Relations, ed PJ Kitchen, Chapman and Hall, London Watson, T (2001) Integrating planning ...
-
The PR Agency Handbook
By Regina Luttrell, Luke W. CapizzoA chapter dedicated to tools and templates gives students exposure to real documents they'll need in their careers Arising from a need for a practical, honest guide outlining the inter-workings of agency life, this text can be utilized as a ...