Introduction to Behavioral Research on the Internet

Introduction to Behavioral Research on the Internet
ISBN-10
0130853623
ISBN-13
9780130853622
Category
Psychology / General
Pages
267
Language
English
Published
2001
Publisher
Prentice Hall
Author
Michael H. Birnbaum

Description

For undergraduate courses in Research Methods and graduate courses in Experimental Design and Statistics. This text explains how to conduct psychological research via the WWW, and outlines everything needed to get started - including HTML, data analysis with SPSS and Excel, and research design. It contains many examples ready to use on the Web, with brief discussions of the psychological theories being tested. *Key directives for setting up Web experiments. *Numerous examples Illustrates principles of psychology; computer techniques; research design; and statistical analysis. *Data sets Illustrates analysis. *Includes presentation of basic HTML. *Coverage of both Excel and SPSS Integrates the statistical analysis and the experiments in the text. *Decision making research and data analysis Makes a historical area of psychological research accessible. * * *Coverage of impression formation And methods for the graphical and statistical analysis of interactions. *Heider's theory of balance in social relations. *An introduction to advanced techniques Includes JavaScript.

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