Consumer Behaviour: Buying, Having, and Being

Consumer Behaviour: Buying, Having, and Being
ISBN-10
0130890596
ISBN-13
9780130890597
Series
Consumer Behaviour
Category
Consumer behavior
Pages
686
Language
English
Published
2001
Publisher
Prentice Hall
Authors
Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato

Description

For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

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