Principles of Service Marketing and Management

ISBN-10: 0130968412
ISBN-13: 9780130968418
Category: Service industries
Pages: 414
Language: English
Published: 1999
Authors: Lauren Wright, Christopher H. Lovelock

Description

This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services and Air BP.

Get the book

Other editions

Principles of Service Marketing and Management
- 2002
- 436 pages
- Paperback
- Prentice Hall

Similar books

Service Operations Management: Improving Service Delivery
By Robert Johnston, Michael Shulver, Nigel Slack
This book can be used to support a dedicated Service Operations Management course, or a service-focused course in Operations Management.
Service Trades
By Great Britain. Department of Trade and Industry, Great Britain. Office for National Statistics, Office for National Statistics Staff
Service Trades
Service Trades
By Great Britain. Department of Trade and Industry, Great Britain. Office for National Statistics, Office for National Statistics Staff
Previously issued annually as Business monitor: Service & distributive series: SDA 29
顧客服務最佳行銷方法
By 高子梅, Rick Crandall
顧客服務最佳行銷方法
China's Golden Key Service Philosophy
By 张斌, 王伟
本书从金钥匙服务品牌在中国的发展足迹,多年的艰苦实践,以及发展现状,阐述了金钥匙这一服务品牌的内涵和特质,分别从理论,实例以及中国金钥匙组织历年年会演说词的方式 ...
公仆型领导对服务氛围与服务质量的影响
By 凌茜, 汪纯孝, 张秀娟
本书论述企业管理人员的公仆型领导风格对组织氛围和员工的工作结果的影响, 介绍本项实证研究方法与多层次线性模型分析结果, ...
服务营销精要: 概念、战略与案例 : 第2版
By 霍夫曼, 贝特森
北大光华管理学院IMBA、MBA推荐用书。
服務管理
By 袁世珮, Ron Zemke, 艾伯修
服務管理
The Window Cleaning Business: How to Start, Build and Operate a Residential Or Commercial Window Cleaning Business
By John Baxter
The Window Cleaning Business: How to Start, Build and Operate a Residential Or Commercial Window Cleaning Business
Services Marketing
By K. Douglas Hoffman, John E. G. Bateson
The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products.