Strategic Brand Management: Building, Measuring, and Managing Brand Equity

ISBN-10: 0131006703
ISBN-13: 9780131006706
Series: Strategic Brand Management
Pages: 788
Language: English
Published: 2003
Publisher: Prentice Hall
Author: Kevin Lane Keller

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Other editions

Strategic Brand Management
- 2013
- 562 pages
- Paperback
- Prentice Hall
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global...
- 2019-07-04
- 622 pages
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Strategic Brand Management
- 2019-07-03
- 324 pages
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Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
- 2017
- 272 pages
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- Oxford University Press, USA