On the Ball: What You Can Learn about Business from America's Sports Leaders
- ISBN-10
- 013100963X
- ISBN-13
- 9780131009639
- Series
- On the Ball
- Category
- Business & Economics
- Pages
- 332
- Language
- English
- Published
- 2003
- Publisher
- FT Press
- Authors
- David M. Carter, Darren Rovell
Description
Leading sports management consultant Carter and ESPN sports business reporter Rovell teach readers the art of strategic alliances from the New York Yankees; entrepreneurship from NASCAR; branding from Tiger Woods; and turnaround strategy from Jerry Jones. Fast, timely, and fun, readers will never forget the business lessons this book teaches.
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