Retail Management: A Strategic Approach

Retail Management: A Strategic Approach
ISBN-10
0131204017
ISBN-13
9780131204010
Series
Retail Management
Category
Business & Economics
Pages
586
Language
English
Published
2006
Publisher
Pearson Prentice Hall
Author
Barry Berman

Description

Berman and Evans' strategic approach and emphasis on decision making have made this text a bestseller in the U.S. The Canadian edition has retained both the approach and emphasis on decision making with added material applicable to the Canadian market. Key retail management concepts are reinforced with up-to-the-minute real-world examples and help to bridge the gap between theory and practice.

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