Principles of Marketing

Description

Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.

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Other editions

• 

  Principles of Marketing

  • 2014
  • 695 pages
  • Paperback
  • Prentice Hall
• 

  Principles of Marketing

  • 2012
  • 613 pages
  • Paperback
  • Prentice Hall
• 

  Principles of Marketing

  • 2011-08-17
  • 250 pages
  • Paperback
  • Prentice Hall
• 

  Principles of Marketing

  • 2010-12-27
  • 744 pages
  • Paperback
  • Prentice Hall

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