Selling Today: Creating Customer Value
- ISBN-10
- 0131230298
- ISBN-13
- 9780131230293
- Series
- Selling Today
- Category
- Selling
- Pages
- 527
- Language
- English
- Published
- 2004
- Publisher
- Prentice Hall
- Authors
- Barry L. Reece, Gerald L. Manning
Description
For the Introductory level course in personal selling, sales, and/or tele-course in selling. Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process. The ninth edition builds on the delivery of customer value by offering time-proven fundamentals and practical practices needed to succeed in today's world of sales and marketing.
Get the book
Other editions
Similar books
-
Selling Today: Partnering to Create Value
By Barry L. Reece, Gerald L. Manning, Michael AhearneHelps students understand the value of developing personal selling skills by exposing them to a personal selling academic theory, role play scenarios, and real-world applications and ethical dilemmas--Publisher.
-
Selling Today: Creating Customer Value, Seventh Canadian Edition,
By Barry Reece, Gerald L. Manning, Michael AhearneThe seventh Canadian edition of Selling Today describes what ramifications the information age has for the selling world and how sales professionals must cope with new issues arising from the information revolution with an ethical, customer ...
-
Selling Today: Partnering to Create Value, Global Edition
By Michael Ahearne, Gerald L Manning, Barry L ReeceAs the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople.
-
Selling Today
By Barry L. Reece, Gerald L. Manning, Michael AhearneThis is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
-
Selling Today: Creating Customer Value
By Barry L. Reece, Gerald L. Manning, Michael AhearneThe authors have updated this text with new research and new interactive tools to engage students and reinforce learning with doing.
-
Sell It Today, Sell It Now: Mastering the Art of the One-Call Close
By Tom Hopkins, Pat LeibyWhether you are an established sales professional with a long track record of achievement or a newcomer yet to make that first sale, you will learn why hundreds of thousands of salespeople use this book as a resource for new techniques and ...
-
Championship Selling: A Blueprint for Winning With Today's Customer
By Tom Blake, Tom Hodson, Tony EnricoIf the process of buying and selling makes the world go round, then why does it have such a lousy reputation? Customers are wary of those who come selling, and...
-
Selling Today: An Extension of the Marketing Concept
By Barry L. Reece, Gerald L. ManningStressing consultative selling relationships with customers through attention to customer needs and custom-fitted solutions, this work develops relationship, product, customer and presentation selling strategies needed in the 1990s.
-
SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers
By Jill KonrathDrawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: -Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo.
-
How to Sell Your Book Today: Focus Your Book Marketing for the New Digital Economy
By Karen Hodges MillerHow to Sell Your Book Today: Focus Your Book Marketing for the New Digital Economy