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Businesses must now adapt to the global implications of the Internet and world wide web. This book hopes to aid awareness of the implications so that the changes are managed wisely.
The chapter concludes by outlining some of the barriers to introducing e - Business practices in traditional organizations . Chapter 5 , ' Using marketing databases in e - Business ' by Michael Collins , emphasizes the importance of ...
This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education.
Focuses on the business architecture that managers must build to achieve e-Business success.
This title seeks to explain how to choose and implement the right e-business infrastructure and how to deliver the strategies you have created. It uses case studies to illustrate the successes and failures of e-business initiatives.
Read this book and you'll not only understand WHY e-Business is vital to the continuing success of your organization but also HOW you can incorporate it into your business.
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It...
Have you fantasized about your own retail store—selling your own specialty items, showcasing unique products or better promoting existing products?
Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful.
Many traditional project management methods don't work with e-business. This book presents proven real world management methods that are adaptive, dynamic, and flexible in an e-business environment.