Kleppner's Advertising Procedure

Description

This book "combines the tradition of providing basic coverage of the fields of advertising and promotion with an in-depth description of the fast changing environment in which modern marketing operates. The text offers a comprehensive, yet clear, discussion of the trends in marketing communication." -- page x.

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Other editions

• 

  Kleppner's Advertising Procedure

  • 2009
  • - pages
  • Paperback
  • -
• 

  Kleppner's Advertising Procedure

  • 2008
  • - pages
  • Paperback
  • -
• 

  Kleppner's advertising procedure: manual de publicitate

  • 2002
  • 920 pages
  • Paperback
  • -
• 

  Kleppner's Advertising Procedure

  • 2002
  • 697 pages
  • Paperback
  • -

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