Marketing Channels
- ISBN-10
- 0131275550
- ISBN-13
- 9780131275553
- Series
- Marketing Channels
- Category
- Business logistics
- Pages
- 555
- Language
- English
- Published
- 2006
- Publisher
- Pearson Prentice Hall
- Author
- Anne T. Coughlan
Description
'Marketing Channels' shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
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