Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis
ISBN-10
0131296132
ISBN-13
9780131296138
Series
Basic Marketing Research
Category
Marketing research
Pages
506
Language
English
Published
2004-07-01
Publisher
Pearson Prentice Hall
Authors
Alvin C. Burns, Ronald F. Bush

Description

For undergraduate Marketing Research courses. Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utitlize EXCEL as a data analysis tool. Each copy includes XL Data Analyst(R), a user-friendly Excel add-in for data analysis. This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information.

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