Cases in Strategic Management and Business Policy

ISBN-10: 0131424068
ISBN-13: 9780131424067
Category: Business & Economics
Pages: 672
Language: English
Published: 2004
Publisher: Prentice Hall
Authors: Thomas L. Wheelen, J. David Hunger

Description

'Strategic Management Model' provides a tool for step-by-step case analysis called strategic audit. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field - from competitive strategy and industry analysis to environmental trends and ethics.

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Other editions

Cases in Strategic Management and Business Policy
- 1990
- 410 pages
- Paperback
- McGraw-Hill Book Company

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