Business Essentials
- ISBN-10
- 0131441582
- ISBN-13
- 9780131441583
- Series
- Business Essentials
- Category
- Business enterprises
- Pages
- 596
- Language
- English
- Published
- 2005
- Publisher
- Prentice Hall
- Authors
- Ricky W. Griffin, Ronald J. Ebert
Description
This "best-selling book" continues to present a brief "no-nonsense" approach to the fundamentals of business that spans the range of all functional areas-- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.
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Other editions
-
- 2014-04-11
- 704 pages
- Paperback
- Prentice Hall
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