Business Essentials

Business Essentials
ISBN-10
0131441582
ISBN-13
9780131441583
Series
Business Essentials
Category
Business enterprises
Pages
596
Language
English
Published
2005
Publisher
Prentice Hall
Authors
Ricky W. Griffin, Ronald J. Ebert

Description

This "best-selling book" continues to present a brief "no-nonsense" approach to the fundamentals of business that spans the range of all functional areas-- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

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