Gaining and Sustaining Competitive Advantage
- ISBN-10
- 0131470949
- ISBN-13
- 9780131470941
- Series
- Gaining and Sustaining Competitive Advantage
- Category
- Business & Economics / Leadership
- Pages
- 555
- Language
- English
- Published
- 2007
- Publisher
- Pearson Prentice Hall
- Author
- Jay B. Barney
Description
This book is designed to show readers how to put theory into practice.A full range of the most recent work in strategic management and related disciplines provides readers with recent research from theStrategic Management Journal,theAcademy of Management Review,theAcademy of Management Journal,theAcademy of Management Executive,and theRand Journal of Economics.Updated discussion on international strategies equips readers with discussion of the challenges that are unique to pursuing corporate strategies in an international context.For professionals in the fields of strategic planning, marketing research or consulting.
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Other editions
-
- 2013-08-27
- 513 pages
- Paperback
- Pearson Higher Ed
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