Essentials of Strategic Management

Essentials of Strategic Management
ISBN-10
0131485237
ISBN-13
9780131485235
Series
Essentials of Strategic Management
Pages
192
Language
English
Published
2006
Publisher
Pearson Prentice Hall
Authors
Thomas L. Wheelen, J. David Hunger

Description

This brief book offers a short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal. Essentials of Strategic Management is suitable for use in corporate and executive training programs. Offers a sound introduction to strategic management, focusing on the basic concepts and their applications to the management field. Topics include environmental scanning and industry analysis, strategy formulation: corporate strategy, strategy implementation: organizing for action, among others. For professionals in fields of strategic planning and competitive strategy.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Essentials of Strategic Management: The Quest for Competitive Advantage
    Essentials of Strategic Management: The Quest for Competitive Advantage
    By Arthur A. Thompson, John E. Gamble

    This title responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text.

  • Essentials of Strategic Management 4e
    Essentials of Strategic Management 4e
    By Margaret Peteraf, John Gamble, Arthur Thompson

    The middle-class household income in India started at about $4,500 in 2007. Tata believed that a car costing about $2,500 would be able to take advantage of the very large market that was being served only by two-wheel vehicles.

  • Essentials of Strategic Management
    Essentials of Strategic Management
    By Martyn R Pitt, Dimitrios Koufopoulos

    With an emphasis on topical, distinctive and engaging features, this text offers: Over 120 short, topical case studies drawn from every type of organization across more than 20 countries Worksheets for strategy analysis that can be used to ...

  • Essentials of Strategic Management: The Quest for Competitive Advantage
    Essentials of Strategic Management: The Quest for Competitive Advantage
    By Arthur A. Thompson, John E. Gamble, Margaret Ann Peteraf

    'Essentials of Strategic Management' responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases.

  • Absolute Essentials of Strategic Management
    Absolute Essentials of Strategic Management
    By Barry J. Witcher

    Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill.

  • Essentials of Strategic Management
    Essentials of Strategic Management
    By Thomas L. Wheelen, J. David Hunger

    Written by the best-selling author team of J. David Hunger and Thomas L. Wheelen, this concise and no-nonsense book cuts no corners in providing you with the essentials-and just the...

  • Essentials of Strategic Management: Pearson New International Edition
    Essentials of Strategic Management: Pearson New International Edition
    By J. David Hunger, Thomas L Wheelen

    For undergraduate and graduate level Strategic Management courses. Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts...

  • Essentials of Strategic Management: the Quest for Competitive Advantage
    Essentials of Strategic Management: the Quest for Competitive Advantage
    By Margaret Peteraf, John E. Gamble, Arthur A. Thompson Jr.

    Essentials of Strategic Management 6thedition by Gamble, Peteraf, and Thompson presents concise,straight-to-the-point discussions, timely examples, with a writing style thatcaptures students' interest.

  • Essentials of Strategic Management
    By Gareth R. Jones, Charles W. L. Hill

    Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage.

  • Essentials of Strategic Management: TheQuest for Competitive Advantage
    Essentials of Strategic Management: TheQuest for Competitive Advantage
    By Jr. Thompson, Margaret Ann Peteraf, Gamble

    The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management con-cepts and its compelling collection of cases.