Essentials of Entrepreneurship and Small Business Management
- ISBN-10
- 0131491784
- ISBN-13
- 9780131491786
- Series
- Essentials of Entrepreneurship and Small Business Management
- Category
- Entrepreneurship
- Pages
- 596
- Language
- English
- Published
- 2004-05
- Publisher
- Prentice Hall
- Authors
- Norman M. Scarborough, Thomas W. Zimmerer
Description
Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs! A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture. Take a look! New Sections on "Building a Business Plan," and "Putting the Business Plan to Work." Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text "and" on the Web site. A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.
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