Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
- ISBN-10
- 013149418X
- ISBN-13
- 9780131494183
- Series
- Smart Pricing
- Category
- Business & Economics
- Pages
- 212
- Language
- English
- Published
- 2010
- Publisher
- Wharton
- Authors
- Jagmohan Raju, Jagmohan Singh Raju, Z. John Zhang
Description
Use the latest knowledge in consumer psychology and economics to establish pricing that consistently maximizes value . • •Revolutionary pricing techniques that go beyond the simplistic models that leave both money and opportunity on the table. •Powerful insights into everything from subscription-based pricing to 'snob premiums' and the true value of 'free.' •Draws on state-of-the-art research and consulting by two of the world's leading pricing experts, The Wharton School's Jagmohan Raju and John Zhang. In Smart Pricing Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing. to do so, they draw on their own breakthrough pricing research, as well as their most recent work helping enterprises rethink their approaches to pricing. Raju and Zhang make pricing more tangible and concrete by revealing innovative strategies that are helping companies create and capture more value and more new customers. Readers will discover restaurants where customers set the price... how Google and other high-tech companies have used pricing to remake whole industries... how executives in China have made an art of initiating and fighting price wars, in spite of the conventional Western wisdom that price wars are risky. Replete with examples from contemporary business, this book heralds a revolution in how companies establish pricing and measure its effectiveness.
Get the book
Other editions
-
- 2010-03-11
- 224 pages
- Ebook
- Pearson Prentice Hall
Similar books
-
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
By Jagmohan Singh RajuSmart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
-
Summary: Smart Pricing: Review and Analysis of Raju and Zhang's Book
By , BusinessNews PublishingIn fact, many managers rarely give pricing much thought at all. In their book, the authors explain that this is a huge mistake as pricing offers an opportunity to move ahead.
-
Double your Price: The Strategy and Tactics of Smart Pricing
By David FalzaniGetting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders.
-
Pricing Guide for Desktop Publishing Services: Street Smart Pricing for the Small Business Entrepreneur
By Robert C. BrennerPricing Guide for Desktop Publishing Services: Street Smart Pricing for the Small Business Entrepreneur
-
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
-
¿Pay As You Wish¿ Pricing
By Z. Zhang, Jagmohan RajuThis Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang.
-
Monetizing Innovation: How Smart Companies Design the Product Around the Price
By Madhavan Ramanujam, Georg Tacke... playbooks and put several new products through the monetization process. If everything has worked the way we believe it will, you should have a handful of roaring success stories that will help you in the next stage: making the new ...
-
Smart Pricing
By RajuSmart Pricing
-
Smart Data Pricing
By Mung Chiang, Soumya Sen, Carlee Joe-Wong... smart power meters for households, or advanced data gathering, tracking, and management methods over the Internet causes the consumers to be more active, more ... PRICING UNDER DEMAND FLEXIBILITIES 71 Pricing Under Demand Flexibilities.
-
Smart Data Pricing
By Mung Chiang, Soumya Sen, Carlee Joe-WongIn this book, experts from both academia and industry discuss all aspects of smart data pricing research and development, including economic analyses, system development, user behavior evaluation, and business strategies.