Concepts in Strategic Management and Business Policy

Concepts in Strategic Management and Business Policy
ISBN-10
0131494619
ISBN-13
9780131494619
Series
Concepts in Strategic Management and Business Policy
Category
Business & Economics
Pages
405
Language
English
Published
2005
Publisher
Prentice Hall
Authors
Thomas L. Wheelen, J. David Hunger

Description

Suitable for undergraduate strategy/strategic management courses, this title takes a different approach to helping students synthesize all of the factors of the strategic process, through a student-friendly Strategic Management Model.

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