Basic Marketing Research: A Decision-making Approach
- ISBN-10
- 0131548654
- ISBN-13
- 9780131548657
- Series
- Basic Marketing Research
- Pages
- 631
- Language
- English
- Published
- 2006
- Publisher
- Pearson/Prentice Hall
- Authors
- Mark Peterson, Naresh K. Malhotra
Description
For the undergraduate level Marketing Research course.
Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS® Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
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Other editions
-
- 2023-03-10
- - pages
- Paperback
- Cengage Learning
-
- 2017-08-11
- 352 pages
- Paperback
- Mindtap Course List
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