Advertising: Principles and Effective IMC Practice
- ISBN-10
- 0131676601
- ISBN-13
- 9780131676602
- Series
- Advertising
- Category
- Advertising
- Pages
- 650
- Language
- English
- Published
- 2007
- Author
- William Wells
Description
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles and Effective IMC Practice, 1st Edition is an adaptation of Advertising: Principles and Practice 7th Edition.
Get the book
Other editions
Similar books
-
The Advertising Concept Book: Think Now, Design Later : a Complete Guide to Creative Ideas, Strategies and Campaigns
By Pete Barry'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.
-
Ogilvy on Advertising
By David Ogilvy" Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and ...
-
Breakthrough Advertising
By Eugene SchwartzBreakthrough Advertising
-
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
By Helen KatzThe Media Handbook provides a practical introduction to the complete media planning and buying process.
-
Strategic Copywriting: How to Create Effective Advertising
By Edd ApplegateGeorge Washington America's First Hero John Tyler Establishing the Precedent Ulysses S. Grant In Over His Head Millard Fillmore " Called by a Bereavement " Dwight D. Eisenhower The Heroic Image Andrew Johnson " Elect of an Assassin ...
-
We Are What We Sell [3 volumes]: How Advertising Shapes American Life. . . and Always Has [3 volumes]
By Bob Batchelor, Danielle Sarver CoombsThese volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
-
American Advertising: A Reference Guide
By Donald W. Hendon, Emelda L. WilliamsAmerican Advertising: A Reference Guide
-
Endorsements in Advertising: A Social History
By Kerry SegraveThe illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements.
-
The Fall of Advertising and the Rise of PR
By Al Ries, Laura RiesBestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
-
Advertising by Design: Generating and Designing Creative Ideas Across Media
By Robin LandaDon't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded.