Principles of Marketing
- ISBN-10
- 0131902083
- ISBN-13
- 9780131902084
- Series
- Principles of Marketing
- Category
- Marketing
- Pages
- 122
- Language
- English
- Published
- 1996
- Authors
- Gary Armstrong, Gary M. Armstrong, Philip Kotler
Description
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
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