The Cultural Dimension of International Business

ISBN-10: 0131927671
ISBN-13: 9780131927674
Category: Language Arts & Disciplines / Communication Studies
Pages: 216
Language: English
Published: 2006
Publisher: Pearson Prentice Hall
Author: Gary P. Ferraro

Description

For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management.

This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business.

The text takes a five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.

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Other editions

The Cultural Dimension of International Business
- 2002
- 214 pages
- Paperback
- Prentice Hall

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