Marketing Management
- ISBN-10
- 0131963341
- ISBN-13
- 9780131963344
- Series
- Marketing Management
- Category
- Marketing
- Pages
- 500
- Language
- English
- Published
- 2007
- Publisher
- Prentice Hall
- Author
- Russell S. Winer
Description
This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.
Get the book
Other editions
Similar books
-
Social Marketing MKT3SEM (Custom Edition)
By Tapp Et Al EagleThis custom title is published for La Trobe University.
-
M: Marketing
By Dhruv Grewal, Michael LevyM: Marketing
-
Contemporary Marketing
By Louis E. Boone, David L. Kurtz... David W. , 51 , 184 , 485 Crawford , C. Merle , 495 , 511 Crutchfield , Richard S. , 146 Cundiff , Edward W. ... Barnett , 102 Greyser , Stephen A. , 372 Griffin , Clare E. , 500 Grikscheit , Gary M. , 485 Gross , Charles W.
-
Grademaker
By Susan PetersonThis is an example of : selective distribution b . intensive distribution exclusive distribution d . dual distribution intermediary distribution C. e . al a . 11. Rolls Royce has a restrictive policy of only establishing one or two ...
-
How to Develop Successful Marketing Strategies: Understanding, Developing and Managing the Process
By Alvin Jay Rosenstein, Daniel J. Rosenstein, Debbi SmithHow to Develop Successful Marketing Strategies: Understanding, Developing and Managing the Process
-
Marketing
By Joel R. Evans, Barry Berman, William Joseph Patrick Wellington... Cambrian College Gerard Edwards , Douglas College Gus Cameron , Fanshawe College Scott Follows , Acadia University Gloria Darroch , Northern Alberta Linda Hoffman , NAIT Institute of Technology Marina Jaffey , Camosun College Susan ...
-
Study Guide for Marketing, Contemporary Concepts and Practices, Third Edition, Schoell and Guiltinan
By Caroline M. Fisher, William F. Schoell, Joseph P. GuiltinanStudy Guide for Marketing, Contemporary Concepts and Practices, Third Edition, Schoell and Guiltinan
-
Marketing: Contemporary Concepts and Practices
By William F. Schoell, Joseph P. GuiltinanMarketing: Contemporary Concepts and Practices, Sixth Edition, introduces you to the exciting and rewarding field of marketing.
-
Marketing: Contemporary Concepts and Practices
By William F. Schoell, Joseph P. GuiltinanContemporary concepts and practices in marketing.
-
Test Bank for Marketing: Contemporary Concepts and Practices
By William F. SchoellTest Bank for Marketing: Contemporary Concepts and Practices