Marketing Today
- ISBN-10
- 0132030012
- ISBN-13
- 9780132030014
- Series
- Marketing Today
- Category
- Distributionskanaler
- Language
- English
- Published
- 1995
- Publisher
- Prentice Hall Ptr
- Author
- Gordon Oliver
Description
It offers a broad contemporary study of the concepts and techniques in modern markting. KEY TOPICS: Includes information on: customer care, relationship marketing, sales promotion, direct marketing, green marketing and environmental reporting, positioning strategy, and brand extension strategies. And there are numerous illustrations, cases and end-of-chapter questions.
