Strategic Management: A Casebook

Strategic Management: A Casebook
ISBN-10
013206667X
ISBN-13
9780132066679
Series
Strategic Management
Category
Business planning
Language
English
Published
2011-03-31
Publisher
Prentice Hall
Authors
Mary M. Crossan, Pratima Bansal, Charlene Zietsma

Description

Appropriate for Strategic Management and Business Policy courses. This text supports Strategy and Policy courses by providing high-quality, class-tested cases with the underlying theme of a general manager facing issues of strategy formulation and implementation, strategic change, and personal action. Cases include those from the Richard Ivey School of Business, Harvard Business School, IMD, and independent sources.

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