Rethinking Marketing: The Entrepreneurial Imperative
- ISBN-10
- 0132079496
- ISBN-13
- 9780132079495
- Series
- Rethinking Marketing
- Category
- Entrepreneurship
- Pages
- 352
- Language
- English
- Published
- 2007-12-31
- Publisher
- Prentice Hall
- Authors
- Leyland F. Pitt, Michael H. Morris, Minet Schindehutte
Description
For undergraduate and graduate courses in marketing and entrepreneurship, this book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Get the book
Other editions
-
- 2000
- 211 pages
- Paperback
- Quorum Books
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