Business Market Management: Understanding, Creating, and Delivering Value
- ISBN-10
- 0132089963
- ISBN-13
- 9780132089968
- Category
- Industrial marketing
- Pages
- 470
- Language
- English
- Published
- 2009
- Publisher
- Pearson Education
- Authors
- James C. Anderson, James A. Narus, Das Narayandas
Description
Written for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.
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Other editions
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- 2009
- 470 pages
- Paperback
- Prentice Hall
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