Marketing Management
- ISBN-10
- 0132102927
- ISBN-13
- 9780132102926
- Series
- Marketing Management
- Category
- Marketing
- Pages
- 657
- Language
- English
- Published
- 2012
- Publisher
- Pearson College Division
- Authors
- Philip Kotler, Kevin Lane Keller
Description
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform. 0133764044 / 9780133764048 Marketing Management Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 0132102927 / 9780132102926 Marketing Management 0133766721 / 9780133766721 2014 MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management
Get the book
Other editions
Similar books
-
Marketing Management
By Peter R. DicksonThis edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout...
-
Marketing Management: A Value-Creation Process
By Alain Jolibert, Hans Mühlbacher, Laurent Flores(Berlin et al.: Springer). ▷ Customer segments formed on the basis of expectations or expected benefits are to be described by attributes and relevant communication, purchasing and usage/consumption behaviour of their 'typical member', ...
-
Marketing Management: An Overview
By Dale M. LewisonMarketing Management: An Overview provides an alternative to the traditional marketing management texts in the market. This new text offers a concise overview for the advanced level marketing course, enabling...
-
Marketing Management
By Jayshree ParmarMarketing Management
-
Essentials of Marketing Management
By Geoffrey Lancaster, Lester MassinghamThe overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs.
-
Marketing Management Essentials You Always Wanted to Know (Second Edition)
By Vibrant PublishersMarketing Management Essentials You Always Wanted To Know guides new marketing managers and leaders with building blocks of marketing management.
-
Marketing Management
By Philip Kotler, Kevin Lane KellerFor undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
-
Marketing Management: A Strategic Decision-Making Approach
By Harper, John Mullins, Orville WalkerThe concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and ...
-
The Development of Marketing Management: The Case of the USA, C. 1910-1940
By Kazuo UsuiThis book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
-
Business Marketing Management: A Strategic View of Industrial and Organizational Markets
By Thomas W. Speh, Michael D. HuttProviding a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.