Selling Today: Partnering to Create Value

Selling Today: Partnering to Create Value
ISBN-10
0132109867
ISBN-13
9780132109864
Series
Selling Today
Category
Business & Economics
Pages
512
Language
English
Published
2011-02-23
Publisher
Prentice Hall
Authors
Barry L. Reece, Gerald L. Manning, Michael Ahearne

Description

Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

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