Sports Marketing
- ISBN-10
- 0132135469
- ISBN-13
- 9780132135467
- Series
- Sports Marketing
- Category
- Sports & Recreation
- Pages
- 416
- Language
- English
- Published
- 2012-07-26
- Publisher
- Prentice Hall
- Authors
- Kenneth E. Clow, Michael J. Fetchko, Donald Roy
Description
Understand the business of sports through a practitioner's perspective. Written from the perspective of those who've been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage readers to get actively involved and engaged in the process of sports entertainment.
Get the book
Other editions
Similar books
-
Sport Marketing
By Stephen Hardy, Windy Dees, Patrick WalshBuilding on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh ...
-
Sports Marketing
By Kenneth E. Clow, Michael J. J. Fetchko, Donald P. P. RoyNew material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies ...
-
Sports Marketing: A Strategic Perspective, 5th edition
By Matthew D. Shank, Mark R. LybergerReprinted with permission of Pearson Education, Inc., Upper Saddle River, NJ. participants cite that the primary reason for joining health clubs. 148 4 Understanding participants as consumers.
-
Sports Marketing: A Practical Approach
By Larry DeGarisDefining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: ...
-
Strategic Sport Marketing
By Hans Westerbeek, David Shilbury, Adam KargA fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.
-
Team Sports Marketing
By Kirk WakelandIn Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context.
-
Sports Marketing Agreements: Legal, Fiscal and Practical Aspects
By Ian S. BlackshawProf. Ian S. Blackshaw is a Member of the Court of Arbitration for Sport in Lausanne, Switzerland. This book appears in the ASSER International Sports Law Series, under the editorship of Prof. Dr. Robert Siekmann and Dr. Janwillem Soek.
-
Sports Marketing
By Sam Fullerton'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry, an assessment of legal and social environments, and a review of the increased ...
-
Digital Sport Marketing: Concepts, Cases and Conversations
By Alan SEYMOUR, Paul BlakeyFull of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
-
Routledge Handbook of Sports Marketing
By Michel Desbordes, Simon Chadwick, Nicolas ChanavatFeaturing contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and ...