Effective Branding Begins with a Name ... and Other Keys to Creating Brands People Love
- ISBN-10
- 0132143232
- ISBN-13
- 9780132143233
- Category
- Branding (Marketing)
- Pages
- 9
- Language
- English
- Published
- 2010
- Authors
- Donna Heckler, Brian Till
Description
"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences"--Resource description page.
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