E-marketing
- ISBN-10
- 0132147556
- ISBN-13
- 9780132147552
- Series
- E-marketing
- Category
- Business & Economics
- Pages
- 426
- Language
- English
- Published
- 2012
- Publisher
- Prentice Hall
- Authors
- Judy Strauss, Raymond Frost
Description
Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
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