Advertising and IMC: Principles and Practice
- ISBN-10
- 0132163721
- ISBN-13
- 9780132163729
- Series
- Advertising and IMC
- Language
- English
- Published
- 2011
- Publisher
- Prentice Hall
- Authors
- William D. Wells, Sandra Moriarty, Nancy D. Mitchell
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Other editions
-
- 2014-01-07
- 672 pages
- Paperback
- Prentice Hall
-
- 2014-04-17
- 688 pages
- Paperback
- Pearson College Division
-
- 2014-04-15
- 688 pages
- Paperback
- Pearson College Division