Principles of Marketing, Student Value Edition
- ISBN-10
- 0132167190
- ISBN-13
- 9780132167192
- Language
- English
- Published
- 2011-01-28
- Publisher
- Prentice Hall
- Authors
- Gary Armstrong, Philip Kotler, PH D
Description
Principles of Marketing Swedish Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the first Swedish edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself as an exceptional introduction to marketing and has been used by millions of students all over the world. The book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today's markets. Cases and examples are written to reflect current best practice in Swedish, Scandinavian and European.
