Principles of Marketing
- ISBN-10
- 0132167204
- ISBN-13
- 9780132167208
- Series
- Principles of Marketing
- Category
- Business & Economics
- Pages
- 250
- Language
- English
- Published
- 2011-08-17
- Publisher
- Prentice Hall
- Authors
- Gary Armstrong, Philip Kotler, Myles A. Hassell
Description
Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
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