Selling Today: Creating Customer Value

ISBN-10: 0132212080
ISBN-13: 9780132212083
Series: Selling Today
Category: Selling
Pages: 554
Language: English
Published: 2007
Publisher: Prentice Hall
Author: Gerald L. Manning

Description

"Selling Today: Creating Customer Value, one of the most popular sales information books on the market, offers readers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. It emphasizes the need for salespeople to be guided by the new principle of personal selling: establishing partnerships that are maintained by customer value, created by the salesperson. This edition stresses the need for sales professionals to cope with new forces shaping the world of sales and marketing, and emphasizes the strategies for long-term success. It provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme. For sales and marketing professionals."--Product description.

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Other editions

Selling Today: Partnering to Create Value
- 2014-01-13
- 552 pages
- Paperback
- Prentice Hall
Selling Today: Partnering to Create Value
- 2011-02-23
- 512 pages
- Paperback
- Prentice Hall
Selling Today: Creating Customer Value
- 2006-01
- 554 pages
- Paperback
- Prentice Hall
Selling Today: Creating Customer Value
- 2004
- 568 pages
- Paperback
- Prentice Hall

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